January 08, 2010
What the GOP can learn from a pizza chain
If something isn't working, you can either bury your head in the sand or face it head on and change. I wish the president of Domino's were running the US government right now.
Mea culpa video here. Makes me want to go try a Domino's pizza again.
When all you have is option "a" or option "A", it doesn't matter what kind of pizza you order.
Dominoes will rebound, I think, if they can make a quality product and sell it competitively. For the record, they seem to have had a head-on collision with the noid, rather than heeding their own advice to avoid him. The big question is whether this will rebound them short-term, until they opt to appease shareholders and stop producing a quality product--instead opting for cheaper ingredients at the cost of losing customers.
The major advantage that dominoes had so many years ago: a nationally recognized brand, decent pizza, and a guarantee.
Other nationally recognized brands have risen, the guarantee went away, and there is better pizza to be had, and people are realizing they can actually have pizza they want, not just the kind of pizza that is offered.
Yep. Swap "Pizza" with "GOP" or "DNC" and it works. At least Dominoes is taking competition seriously, instead of just calling their competition "pizzabaggers."
Posted by: Chuck Z at January 08, 2010 03:36 PM (bMH2g)
I get about 10 pounds of political direct mail per week, almost all of it from Republican/conservative/libertarian organizations. From a pure marketing standpoint, 90% of it is, in my not-at-all-humble opinion, just awful.
When somebody gets an envelope that has no return address but says "OPEN IMMEDIATELY--Special Survey--Immediate Response Required--Serial #545454353453"...what do they think the reaction is going to be? What do they think this is, some TV version of the 1950s?...
"Maw! Maw! We got us some MAIL"
"Who's it from, Paw?"
"Don't know, but it looks IMPORTANT! It's got a BIG LONG NUMBER on it! And it SAYS it's real important!'
"Better open it RIGHT NOW, Paw!"
Posted by: david foster at January 08, 2010 05:52 PM (uWlpq)
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