1 Ellen Johnson, president of American Atheists Inc. said: "I cannot imagine what the belief in mythological beings or things that don't exist can do for business. What about the pornographic industry?" It would depend what the "mythological beings or things" tell you to do, don't you think? The bit about pornography is a red herring. It is well established that lack of corruption promotes prosperity. Hell is not necessarily the only thing which discourages corruption. It need only discourage some people to show up in the statistics.